Venn Digital
Digital Marketing & Advertising Agency
Project
Redesign of CMS (Content Management System)
Brief
Redesign Venn's CMS system which is used to build all of their clients websites. The current system had been gradually developed over the companies 10 year history and had become outdated and complicated to use.
My Role
I started from scratch and designed a new system that was more user friendly and flowed in a more coherent way to enable developers to build sites quicker and made it easier for clients to manage their own content.
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The design phase of the project was due to take 4 weeks but I was able to complete it in 3 weeks. I created a working prototype that met the needs of the business by following an iterative approach. I was able to offer solutions to design problems the team at Venn were facing to ensure the final product was truly user centred.
Results
Reduced time taken to deliver client sites by
50%
Testimonial
" Louis helped us on an internal project to wireframe and design user journeys for a new platform which will be core to our business. He was very quick to understand the business domain and challenges and asked probing questions to further his knowledge. I was also impressed with the understanding of different user persona needs, which is key to the use of this platform. He came up with some intuitive design elements for complex actions. The platform will deliver a host of new features to current and prospective customers while reducing the time and complexity of delivery by around 50%. "
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Nick Earley - Head of Product - Venn Digital